In the nineteenth century, private firms such as Gorham in Providence, Davison’s in Philadelphia, Green Duck in Chicago, Whitehead & Hoag in Newark, and Tiffany in New York were producing a wide selection of commissioned medals. With the Janvier, however, the Weils could appeal directly to sculptors and a growing interest in medallic art for art’s sake. Numismatic societies in Europe were already promoting their own art medals—works created for aesthetic appreciation instead of any particular commemoration, and usually produced through subscription rather than commission. Such organizations included the Art Union of London, the Société hollandaise-belge des Amis de la médaille d’art in Brussels, the Österreichische Gesellschaft zur Förderung der Medaillenkunst und Kleinplastik in Vienna, and the Société des Amis de la médaille française in Paris. By the turn of the century, as these medals were collected and exhibited in the United States, artists and patrons looked to create an American counterpart.
Through his work on the Lincoln cent, Henri Weil befriended the Lincoln collector Robert Hewitt Jr. Together with Charles de Kay, the poet and newspaper editor who helped found several New York cultural institutions, in 1909 Hewitt and Weil launched the short-lived Circle of Friends of the Medallion. With two medals a year, each inserted in the binding of a booklet issued to some five hundred subscribers through 1915, the series alternated between historical and philosophical subjects and involved the work of prominent sculptors including John Flanagan (Hudson–Fulton Celebration, cof 1, 1909), Brenner (Motherhood, cof 4, 1911), and Louis Potter (Abdul Baha, cof 7, 1912). The Ocean (cof 8, 1913), by Sigurd Neandross, is arguably the most striking and strange of the series for its contrast between obverse and reverse: on one side, a top-down image of two figures caught in a maelstrom; on the other, a sea-god with his mouth on the water’s horizon line. In its swirling energy and centripetal force, the design makes the most of the medal’s circular shape.
Due to a financial dispute between Deitsch and the Weils, the edge marks of the Medallic Art Company only appear at the beginning and end of this series, as much of the production for the Friends of the Medallion went to Joseph K. Davison’s Sons in Philadelphia. In 1919, an investor named Clyde Curle Trees entered the MACO partnership and expanded the New York company into a fully fledged private mint that could attract sculptural talent while also producing much of the last century’s run of American medals.
In the late 1920s, Trees commissioned a film featuring the sculptor Laura Gardin Fraser called The Medal Maker. The film depicted Fraser in her New York studio creating the Special Medal of Honor for the National Sculpture Society (her design is used for the award to this day). At a “sculptors dinner” in 1937, MACO first screened this movie for some seventy-five attendees, whom the company squeezed in among the machinery in what was at the time its Manhattan workshop, a small, two-story building at 210 East Fifty-first Street, just east of Third Avenue, which still stands.
The dinner and movie celebrated American medal-making at the height of its achievements. Medallic Art created a bas-relief plaquette with a profile of Saint-Gaudens by John Flanagan as the night’s parting gift for each guest—although a visit by the New York Police Department, on the trail of a murder suspect allegedly “dressed like a sculptor,” left another impression on the diners as they were detained for questioning.
In the 1990s, by then operating out of South Dakota and Nevada, MACO unearthed this film and brought in Elizabeth Jones, the former chief engraver of the U.S. Mint, to add her narration to the silent documentary and the events surrounding its first screening. The American Numismatic Society hosts a remastered version of this documentary on YouTube as one of the assets the society acquired through its purchase of MACO’s extensive archives and intellectual property—the largest acquisition in the organization’s history—following a series of bankruptcies of the 113-year-old company in 2018.