Mock stars

NEW YORK POST, October 14, 2025

Mock stars

The famous forgers who fooled everyone — even the experts

In the words of Cole Porter, “Is it the good turtle soup or merely the mock?” Art Fraud: 50 Fakes That Fooled the Art World,” the new book by Susie Hodge, will leave you wondering whether any work of art is the real McCoy. “Art fraud is rife,” Hodge begins. “Many experts believe that as much as 50 per cent of all art on the market today is forgery.”

If the 50% statistic sounds phony, you don’t know the half of it. “Art Fraud” casts a gimlet eye on the most famous forgery cases to reveal the truth behind the art world’s worst-kept secret. From the greatest experts on down to the most naïve online bidders, just about anyone can, and will at some point, be duped by the mock.

Of course, artists have always traced out the styles and techniques of others. The ancient Romans made such a business of copying Greek sculptures that scholars still cannot chisel out the source of one discus thrower from the next. Even the greatest artists played the copy game. In the Renaissance, Michelangelo passed off one of his cupids as a Roman original. Canova painted a fake self-portrait by Giorgione. And so on.

“Good artists copy; great artists steal,” said Pablo Picasso, an artist well known for taking up other artists’ innovations as his own (bonjour, Georges Braque).

The Louvre has a longstanding tradition of artists who come to copy the works on the museum’s walls. Manet even met Degas when he was copying a Velázquez painting. But there’s a difference between just duplicating a work of art and passing it off as someone else’s. At the Louvre, a copy must be stamped and cannot be created in the same size as the original. The strict French regulation tells us much about the slippery slope between copy and fraud and the latter’s temptations.

“Art Fraud” offers quick sketches of the range of famous fakers who went that extra step and succeeded in passing off their art as someone else’s, at least for a time. (Of course, it’s very possible the best of them have never been caught.) “Art Fraud” considers their various techniques and motivations — and frankly will leave you with a newfound respect for the fraudulent arts.

Often, it’s not just about the money. Ego plays a role as forgers pass off their own work as the creation of a master, whether old or modern. Sometimes forgers want to expose the art market and disrupt the way works are collected and esteemed, creating forgeries in the process that are designed to be exposed. And sometimes the forger is just another victim, paid a pittance by unscrupulous dealers to create fakes under false pretense, not even aware their creations are being used to defraud.

Alceo Dossena didn’t know dealers were passing off his recreations of Gothic and Renaissance sculpture as the real deal.

The Italian sculptor Alceo Dossena (1878-1937) was one such sad case. A student of the Old Masters, in the early 20th century he demonstrated an uncanny ability to carve sculptures in the Gothic and Renaissance style and artificially age them in a way that could fool even the top experts of his time. Two Roman dealers, Alfredo Fasoli and Romano Palesi, ordered up plenty from Dossena, convincing him he was creating work for an American church that had requested new statuary that looked old and weathered.

Carving in the styles of Simone Martini, Giovanni Pisano, Donatello, Michelangelo and Giambologna, Dossena artificially aged his creations in baths of urine. He scraped them, baked them and darkened their finishes to add 500 years of wear to order. Fasoli and Palesi paid Dossena a fraction of the millions they took in as his misattributed work made its way into the collections of Helen Clay Frick, the Cleveland Museum of Art, the Metropolitan Museum of Art and the Louvre. Only when new X-ray technology was applied to his sculpture, revealing modern nails, did the ruse begin to come to light.

In another era, Dossena might have been hailed as an esteemed artist in his own right. “We had witnessed the reincarnation of a Renaissance master and an Attic sculptor,” said the German art historian Hans Cürlis once the deception was discovered. Alfred Frankfurter, the editor of Art News, wrote of the “quality of sincerity in Dossena, the almost incredible ability of the man to have worked without affectation and without malevolence in the spirit of the dead past and its masters.” Dossena was cleared of any crime and continued to sculpt, but few wanted his work once the world learned the artist behind it was not an Old Master but just old Alceo Dossena.

The Dutch painter Henricus “Han” van Meegeren (1889-1947) had no such illusions. The most famous faker of all, he tossed off dozens of Vermeers and other works purportedly from the Dutch Golden Age and made the equivalent of tens of millions of dollars. At one time the Dutch art expert Abraham Bredius praised the work, declaring, “It is a wonderful moment in the life of a lover of art when he finds himself suddenly confronted with a hitherto unknown painting by a great master, untouched, on the original canvas, and without any restoration — just as it left the painter’s studio. And what a picture!”

American soldiers found in a Nazi leader’s home the work “Christ and the Adulteress” — which everyone wrongly believed Vermeer painted.

As van Meegeren sourced old canvases and ground his own pigments, his work convinced even the dreaded Nazi Hermann Göring, who traded away genuine looted art for a van Meegeren fake. Only after the war, when van Meegeren faced the death penalty for despoiling Dutch heritage during Nazi occupation, did he admit to his deception. Painting a fake Vermeer in front of an audience, he proved the only loser in his deception was the dead Reichsmarschall.

Han van Meegeren paints a “Vermeer” before an audience — proving he was a forger, not a Nazi collaborator.

Through van Meegeren’s use of modern Bakelite plastic to harden his paints, subsequent false canvases continue to turn up, most recently at London’s Courtauld Institute in 2011. The case of the American forger Mark Landis (b. 1955) is particularly compelling. Never interested in money, he created fake pictures and fake personas to enjoy the attention that would be lavished on him as a museum donor. Drawing works in a matter of hours with materials purchased at Walmart, he stated, “I felt an impulse to give away pictures. I’d watched so much TV and learned about philanthropists — wealthy people who gave to others — so I gave a picture away, and I was treated with so much respect and deference and friendship. Those are things I had never experienced before. I really liked it, and I got addicted to it.”

Mark Landis quickly made copies (bottom) of famous works like Charles Courtney Curran’s “Three Women” (top).

To pass off a fake, forgers need not only period materials and a convincing style but also a plausible backstory or what the art world calls provenance. The British painter John Myatt (b. 1945) at one time advertised himself as a copyist for hire. His materials were far from historical — emulsion paint and K-Y jelly. Nevertheless, his accomplice John Drewe created convincing backstories by adding fake documents to artist archives and replacing pages in art catalogues, creating historical records for work that in fact never existed.

The most recent headline case of art fraud, involving the loss of tens of millions of dollars and shuttering of New York’s oldest art gallery, now reads like a copy of Alceo Dossena. The art dealer Glafira Rosales claimed to have discovered a trove of modern masterpieces. Her source was a mysterious “Mr. X Junior,” whose father, she said, had secretly collected the work through a gay liaison.

The reality was far more prosaic: Pei-Shen Qian, an immigrant living in Queens, unknowingly painted the abstractions in a garage to order. Like that modern nail in Dossena’s statue, an ahistorical pigment was the nail in the coffin.

Art frauds can be easy to spot in retrospect but are far more challenging in the moment. Nowadays, few would say a van Meegeren is anything but a van Meegeren. The stories in “Art Fraud” reveal how people believe what others believe. We accept labels and defer to experts. This is especially the case when there’s little to gain from exposing the lie aside from knowing the truth.

Today, as we look to a future of generative artificial intelligence and “deep fakes,” the only real certainty is the unreliability of anything we may see. Copy that.

Inside the Cult of Equinox

THE SPECTATOR, September 15, 2025

Inside the Cult of Equinox

Fueled by a mysterious marketing campaign, the gym now has more than 100 outposts

Scratch the surface of Silver Age Rome and what do you find? Most likely, a tight subterranean vault built as a meeting room for the followers of Mithras. This Persian mystery cult was everywhere in the early Anni Domini, coming to prominence between the decline of Hellenism and the rise of Christianity, filling that gap between the gods of Olympus and the God of Moses. The cult’s dark temples, the Mithraea, squeezed devotees into opposing benches designed to make them uncomfortable, all while in communion with their fellow initiates. Today, sociologists might call a Mithraeum a “third place.” Here was the kind of space where Roman men who had become disillusioned with Jupiter Stator could go between work and home to be purified together in a shower of bull’s blood.

The modern gym is one of our own ubiquitous third places, but only the urban fitness chain known as Equinox has positioned itself as an upscale mystery cult. “COMMIT TO SOMETHING,” beckons the gnostic advertising campaign of this self-described “high-performance lifestyle leader.” When presented with the accompanying outsize images obstructing the gym’s windows, we might well wonder: commit to what?

Launched in 1991, the gym now has more than 100 outposts spread across New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as London, Toronto and Vancouver. The Equinox campaign started by the ad agency Wieden+Kennedy in 2016, diverged notably from the standard gym appeal of “improving lives through fitness” or “member-friendly memberships that won’t break the bank,” as the bargain-basement New York Sports Club might say. First shot by Steven Klein – whom the New Yorker described as creating “fashion photography with a pistol and a pulse” for his images that “teetered between the seductive and the sadistic” – the Equinox campaign was far from mens sana in corpore sano. It wasn’t even about going to the gym at all.

Instead, we saw a model etching a tattoo over what remained of her preemptive double mastectomy. “Scars aren’t ugly,” she said in the video component. “Scars are really just beautiful badges reminding you what you chose to go against; not just the size of your opponent but the size of your commitment.” Other materials presented a young man with a paralyzing stutter. “Your commitment tells your story better than you ever could,” he eked out. In another, three deaf cheerleaders signed in unison. In another, a model cut her hands practicing the harp as blood ran down her instrument. In another, a naked man received a haircut and manicure-pedicure as a small mirror covered his pudendum. In another, a woman breastfed two babies at her table at a restaurant. In yet another, a shirtless man was soon covered in bees.

At the time, Equinox promoted its campaign as an “intimate, provocative and deeply moving exploration of personal identity” that “confronts current cultural issues and asserts that commitment has the power to define who we are in the deepest sense.”

This year, Equinox updated the approach with a shoot by the British fashion photographer Charlotte Wales that extended these themes: a model licks a leather boot; a woman lies on a bed of nails as a robotic arm sticks her with a hypodermic needle; another model (this time transsexual) walks side by side with an AI version of their likeness covered in metallic parts. “Commitment is obsessed,” reads Equinox’s latest ad copy. “It’s now. It’s relentless. Always one step ahead. Abandon half-measures. Surrender to your urges. Sacrifice for obsession. Commitment isn’t a choice. It’s an awakening. Let desire drive you. Commit to something.”

Abandon all hope, ye who enter here? To hammer home the infernal message, Equinox throws extra shade on those who make that naive New Year’s resolution to get in shape. “If you waited for the ball to drop, you dropped the ball,” advises the gym. “On January 1, we blocked new membership sign-ups. Because commitment doesn’t start when the calendar resets. It’s for those who are all in. Not when the ball drops, the clock strikes, or the calendar flips – but always.”

So what if you can’t commit to the gym, the message goes. You should really be committed to an intensive-care unit. Or a mental asylum. Or you should receive a felony charge. But in truth, the “something” to which one mainly commits at Equinox is a mid-four-figure annual fee.

The real mystery of Equinox is what you get for the expense. In June, New York attorney general Letitia James won a $600,000 judgment against the company by arguing that its contractual agreements were too hard to break. The award of a mere $250 to each of the plaintiffs – which equaled less than a month of dues, to say nothing of the initiation fee – left members less than impressed. “Tish gets ripped!” ran the New York Post headline. “New Yorkers not impressed with AG Letitia James’s crackdown on gyms.”

Equinox positions its membership as fast-track admission to the cosmopolitan faith. At the root of such modern urbanism, of course, is masochism. High taxes, crowded subways and filthy streets appeal to the broken-window theory in reverse: that our souls will only get better if our city lives get worse. Professional sadists such as New York’s Democratic mayoral nominee Zohran Mamdani therefore thrive in the same way as that Equinox spin instructor who comes around to crank up your bike’s resistance. It’s all about abnegating the flesh and globalizing the intifada to a techno beat. In one early Equinox advertisement, a screaming, shirtless woman holds up her fist in front of a classical building surrounded by a night-time security detail. Just what she is protesting does not matter so much as the appearance of her consequence-free LARPing. (She is portrayed by the fitness model Bianca Van Damme, daughter of the “muscles from Brussels” Jean-Claude Van Damme.)

Equinox members may not be true basement-dwelling “Brooklynites for Gaza,” but they are content to go along with the latest thing as long as the towels are stocked and the steam room stays open. We all signed up to be in this Paul Verhoeven-movie of a place, and that’s life in the big city.

“A manic attempt to make the posthuman sexy,” is how one agnostic member explained it to me. “I have the distressing sense that I am beholding another stripe – or, heaven forbid, chevron – on the ghastly and vexillologically metastasizing ‘progress flag.’ The clientele strikes me as being finance and finance-adjacent bros plus gay men for whom human growth hormone, rather than Ozempic, is still the lifestyle supplement of choice. As for the women, I’d have no idea. I don’t notice.”

Not noticing is a big part of the Equinox culture. Members don’t converse. Most employ monastic silence as they move from station to station, carrying their water bottles and iPhones upon which a small dog must be featured on the lock screen. No grunts. Little sweat. The chilled eucalyptus towels see to that. After reports a decade ago of problems in the steam room, the facility posted signs of a “zero-tolerance policy regarding inappropriate, sexual or lewd behavior. Our staff is on notice.” The closest most come to catching a sexually transmitted disease at today’s Equinox is when a form of athlete’s foot requires an oral course of fungicide (I now wear shower shoes).

And yet, past the many cult symbols that line its entry, Equinox tends to be well-maintained and almost always uncrowded. Bottles of four different soaps and lotions line each shower stall: a shampoo and conditioner of rose, pepper and sage; a facial cleanser of aloe, geranium and rose; a body cleanser of chamomile, bergamot and rose. Additional bottles of face and body cream are available in the locker rooms. So too are Q-Tips, deodorant, mouthwash, razors, even a container of black hair ties to maintain one’s man bun. The only recent controversy here occurred a year ago, when Equinox switched out its Kiehl’s line of products for Grown Alchemist, a brand that can also be purchased at (gasp) Target.

My Equinox membership grants me access to all the spin classes and boxing sessions my heart desires. There is a mobile media library showing the proper use of every exercise machine – something I found particularly useful as I recovered from a suite of orthopedic setbacks. With my level of membership, I can visit the Flatiron location across from my office, the Upper West Side location next to my apartment, the Columbus Circle location with the saltwater pool and just about every other location save for the nirvana that is the new Equinox Hudson Yards, which would cost me another $50 a month. Perhaps one day I too will join this “most spacious, thoughtful, and connected Equinox ever… the purest expression of high-performance living yet. The 60,000-square-foot luxury destination spans two floors and includes a 15,000-square-foot pool and sundeck.”

Even Robert F. Kennedy Jr. has been spotted in his Make America Healthy Again jeans and hiking boots, lifting at Equinox. At some point we all reach that moment in life when we realize our aging frames must be committed to a daily routine of physical therapy.

By spending more than $300 a month with a company that advertises personal destruction, many urban professionals may feel they have purchased some progressive blessing on their self-care. For others such as myself, Equinox is simply a very nice gym.